What are SEO basics to learn? search engine optimization Google search accounts for more traffic than all other sources of traffic combined. Google being a giant search engine, there’s a lot of competition that goes out battling for top rank. However, if one is sticking with organic traffic with some of the top leading techniques like – consistent publishing, producing most valuable long form content that has more shelf life and stands ever green, you are likely to stay ahead in Google ranking. In this process, you are also required to apply SEO keywords and white hat SEO techniques to stay competitive and be found in top search results.